News
General marketing and technology news.
Meta highlights improving performance of its AI-powered ad campaigns
Social Media Today
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As it continues to integrate more AI elements into virtually every aspect of its systems, Meta has provided an update on how its AI tools are helping advertisers improve campaign performance, while al...
Marketing to AI agents is the future
Search Engine Journal
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A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested three leading LLMs to understand which kinds of ads influence...
LinkedIn expands its top-of-feed news banner to more regions
Social Media Today
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LinkedIn’s expanding its top-of-feed news banner to more regions, as it looks to drive more topical engagement within the app. Launched earlier this year in selected markets, LinkedIn’s news banner pr...
Meta launches Llama 4 models, driving improved AI performance
Social Media Today
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Meta has taken another step forward with its AI plans, with the launch of its Llama 4 AI models, which, in testing, have proven to provide better performance on virtually all fronts than its competito...
Apple loses $250B market value as tariffs tank tech stocks
TechCrunch
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Apple lost more than $250 billion in market value Thursday, with shares down as much as 8.5% as a result of President Donald Trump’s tariff spree. The iPhone maker took one of the biggest hits on Wall...