News
General marketing and technology news.
LinkedIn shares insights into AI adoption among B2B marketers
Social Media Today
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LinkedIn has published a new report which looks at how B2B brands are incorporating AI into their day-to-day process, and the benefits that they’re gleaning via the latest AI tools. And given that Lin...
TikTok shares new report on its impact on the US economy
Social Media Today
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As TikTok continues to fight for its life in the U.S., the platform has today outlined the economic benefits that it’s delivered for the nation, with expanded data showing that TikTok exposure is conn...
Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises
Digiday
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When you think of influencer marketing, you typically picture brands working with a younger creator to target Gen Z (ages 13-28) or Gen Alpha (up to 12 years old). That’s not always the case. As the i...
US TikTok negotiations stall with only a month left to arrange a deal
Social Media Today
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Checking in on the U.S. TikTok situation, and with a month to go before the platform’s 75-day negotiation window closes, things don’t exactly look great. According to a new report from Axios, there ar...
Meta’s VP of analytics announces new book on Meta Ads approaches
Social Media Today
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Looking to get a better handle on Facebook advertising, and the varying elements of Meta’s ad systems? This could help. Meta’s chief marketing officer and VP of analytics has anounced a new book calle...