News
General marketing and technology news.
Why TikTok’s loss might be Instagram’s gain as Reels grows in content and audience
Digiday
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Instagram Reels might be the current closest social media experience to TikTok, but can it seize upon its competitor’s stumble in the U.S. to overtake a major rival? Reels is similar in user experienc...
Reddit posts solid growth in Q4 performance update
Social Media Today
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Reddit has shared its latest performance update, covering Q4 and the full year for 2024. And the numbers are looking good for the app, with its enhanced business focus driving higher revenue, while it...
The ads that won over creatives at Super Bowl LIX
The Drum
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It’s the day after the Super Bowl – the wings have been devoured, the beer has gone flat and America is collectively nursing a sodium-induced hangover. But while the rest of the country recovers, Adla...
Here are the cases for and against an $8 million Super Bowl ad
Digiday
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HexClad, a direct-to-consumer cookware brand, is running its first Super Bowl spot this Sunday. The DTC brand is one of several new-comers, including Häagen-Dazs, Duracell and MSC Cruises, shelling ou...
Snap posts strong numbers in Q4, but questions remain about growth
Social Media Today
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Snapchat has published its latest performance update, which shows an increase in users in Q4 2024, and a higher-than-expected revenue result. Though concerns still linger for the app, which remains at...