News
General marketing and technology news.
Meta’s VP of analytics announces new book on Meta Ads approaches
Social Media Today
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Looking to get a better handle on Facebook advertising, and the varying elements of Meta’s ad systems? This could help. Meta’s chief marketing officer and VP of analytics has anounced a new book calle...
Anthropic raises $3.5B to fuel its AI ambitions
TechCrunch
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AI startup Anthropic on Monday announced it raised $3.5 billion at a $61.5 billion post-money valuation, led by Lightspeed Venture Partners. The Series E, which also had participation from Bessemer Ve...
X shares new data on Gen Z users
Social Media Today
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Looking to connect with Gen Z? Then X is the platform to you. That’s according to X’s latest overview of Gen Z usage, and how younger audiences are connecting in the app. Which is not entirely support...
YouTube adds AI audio replacement options, tests ‘hype’ purchasing
Social Media Today
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YouTube has updated its “Replace Song” function in YouTube Studio, with new AI-based recommendations for potential replacements for tracks you may not be licensed to use, while it’s also announced a n...
YouTube is working to make ad slots less interruptive
TechCrunch
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YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...