News
General marketing and technology news.
Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
Digiday
|
Three major ad forecasters are predicting improved U.S. media spend totals for 2024, citing improved business conditions. What’s even more encouraging is the forecasts raised their growth estimates in...
Premium subscribers on X will gain access to AI chatbot Grok this week
TechCrunch
|
Following Elon Musk’s xAI’s move to open source its Grok large language model earlier in March, the X owner on Tuesday said that the company formerly known as Twitter will soon offer the Grok chatbot ...
Google begs SEOs to stop showing Google things; Show visitors things instead
Search Engine Roundtable
|
Google's Search Liaison responded to a series of posts on Twitter, leading him to beg SEOs to stop trying to "show Google" things, explaining that the process of doing things to your site to rank bett...
Media buyers don’t want to pay extra for publishers’ first-party data
Digiday
|
Amid the early stages of cookie deprecation, media buyers aren’t quite sold yet on the premiums that some publishers are placing on their first-party audience data and contextual targeting solutions. ...
Why the latest TikTok ban attempt is different — and what it means for marketers
Marketing Dive
|
TikTok is back in the hot seat — not that it ever really left — again facing threats of a nationwide ban in the U.S. under a proposed bill now in the hands of the Senate. The bill, which would force a...