Operations
Breaking down silos within your marketing team [Podcast]
Drift
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We've talked a lot about the silos that exist between sales and marketing. But what about the silos within your own marketing team? On this episode, Tricia brought in a guest who knows how to tackle this challenge head-on – Archana Agraw...
How Pinterest uses OKRs to achieve stretch goals
What Matters
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Naveen Gavini joined Pinterest when the company was just a startup with 10 people. Now, Pinterest is a public company with a market capitalization of $35 billion, over 2,000 employees, and almost half a billion monthly active users. And ...
Secrets of marketing agency success
MarTech
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CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: “2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, chief revenue officer at CallRail. “The report highli...
How to improve daily operations with process optimization
G2
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Whether you realize it or not, you and your team are constantly engaging in process. That cup of joe you made this morning before diving into your daily tasks? A process. The onboarding of your latest client? A process. The budget planni...
How to build a startup marketing team from 0
MarketerHire
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As CEO of Sharma Brands, Nik Sharma has worked with DTC startups from Brightland to Pill Club — and he has six tips for early-stage companies hiring marketers. Nik Sharma gets DTC companies on the map. As the CEO of Sharma Brands, a digi...