Paid ads

I created this AI ad for my client, HiBob. It brought in so many leads that we’re now turning it into a CTV ad. Here’s a breakdown of the process, prompts, and prices: A few months ago, I saw a TikTok...

Paid social is either the fastest way to compound your growth or the fastest way to light investor money on fire. Most early-stage consumer startups do the latter. They throw up a few ads, see no trac...

You’re preparing a TikTok campaign to announce your upcoming 25% off annual sale and you’re wondering: How much text should I overlay on the video? How much is too much? Where should I position it? An...

Mobile attention is collapsing. In 2018, mobile ads held attention for 3.4 seconds on average. Today, it’s just 2.2 seconds. That’s a 35% drop in only 7 years. And a massive challenge for marketers. T...

Most marketers still dismiss Video-View (VV) campaigns as vanity metrics. That blind spot leaves the cheapest, most scalable paid-social inventory on the table. VV CPMs run 70–80% cheaper than purchas...