Paid ads

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What’s a good conv...

What would you do with $5 million a month to spend on paid ads? That’s not a hypothetical for Wix and Squarespace. These two web-building giants each pour eight-figure sums into Google Ads every year....

When it comes to running Google Ads, choosing the right campaign type can make or break your advertising success. Two of the most popular options are Performance Max and Search Campaigns. While both c...

If you’re running a performance max (pmax) campaign on google ads, there’s a hidden money pit you might not even be aware of: branded search cannibalization. And if you care about incrementality—and t...

Our clients are increasingly turning to us to optimize their PPC funnels—and for good reason. Rising costs, competition, and the current economic climate have driven ad prices ever higher, ballooning ...