Paid ads

We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions. Here are some of...

One trend that’s truly taking off in B2B right now is influencer marketing. Once seen primarily as a tool for consumer brands, influencer marketing has now evolved into a powerful strategy for B2B com...

Every SaaS startup will think about adding a paid channel to their go-to-market strategy sooner or later. However, launching Google Ads for an early-stage B2B startup is a big deal. It requires taking...

In this video, Alex Becker shows how he drives insane ROI for his SaaS business using Facebook Ads. The video goes over the different types of audiences you should create to maximize conversions for y...

Black Friday and Cyber Monday are the biggest sales events of the year, but many brands stumble by making the same costly mistakes in their advertising. With increased competition and rising ad costs,...