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Many marketers, and TV measurement companies in particular, use view-through metrics to measure advertising response. At Tatari, we give you the option to choose this metric to make apples-to-apples comparisons (especially through a mult...

The news: Nielsen is on shaky ground with the Media Rating Council (MRC) and may soon lose its accreditation, per Ad Exchanger. An MRC review found that Nielsen undercounted viewers in the crucial 18–49 demographic by 2% to 6% in Februar...

Facebook versus Google. Wherever you land on the great debate, the dynamic has always been thought of as demand generation via social; demand capture via search. After all, Google excels at capturing people in the middle or bottom of you...

Right now, everyone wants in on podcasts — including gaming influencers. For gaming and esports content creators who are well-established on Twitch and YouTube, podcasts create new opportunities to apply sponsorships and brand partnershi...

At a cafe a long way from here (and whose name I am not at liberty to divulge), Bill Bernbach, Marshall McLuhan, and Steve Jobs met for a cup of chamomile and a slice of Heavenly Hash cake. While it’s impossible to vouch for the complete...