Paid ads

Ever been in that meeting where the client's like "Let's just put ALL our features in this one ad!" and your soul just... leaves your body? The meme that inspired this post shows a frankenstein car, m...

For today’s newsletter, I talked to Danielle Ito, Head of Influencer at Notion, about what an influencer strategy looks like at a company that doesn’t have a physical product. How do you showcase UI i...

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What’s a good conv...

What would you do with $5 million a month to spend on paid ads? That’s not a hypothetical for Wix and Squarespace. These two web-building giants each pour eight-figure sums into Google Ads every year....

When it comes to running Google Ads, choosing the right campaign type can make or break your advertising success. Two of the most popular options are Performance Max and Search Campaigns. While both c...