Paid ads

Reddit has quickly become one of the most influential platforms online. With over 400 million weekly active users across 100,000+ interest-based communities, it attracts high-value audiences in sector...

I’ve always worked at the bleeding edge of paid advertising helping clients try new approaches and set new standards for what’s possible to drive incremental, efficient growth. I’ve worked in every so...

You’re working on a new ad campaign for your travel agency, but can’t decide whether to focus your ads on: 1) Top destinations and the experiences people can have there, or 2) The benefits and feature...

Google Ads seems to be rolling out full placement reporting for the Search Partner Network (SPN). This is a feature advertisers have been begging and praying for, for probably 20 years now. You will b...

There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase. The meme goes something like this: Rather tha...