Paid ads
Discover links and resources related to online paid advertising.
Quora Ads: Over $200K spent. Here’s what I learned
Ahrefs
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While it’s relatively easy to learn advertising on Quora, it takes a lot of trial and error to find out what works best. A few tricks can make your work more efficient and your campaigns more effectiv...
10 stand out ecommerce Meta advertising examples
eComOne
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For many online retailers, META’s ever changing landscape can be a difficult platform to achieve sustainable and scalable results on. Volatility in the marketplace coupled with ever changing regulatio...
How to scale paid media — regardless of what stage you’re at
How To SaaS
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How do you scale paid media to drive more pipeline? How do you think about it in a framework that lets you build scale and grow the business faster? This post won’t get into tactical details and speci...
In graphic detail: the rise of Amazon and Apple in adland
Digiday
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The ad industry’s dominance by “the duopoly” of Alphabet and Meta is set to continue for the foreseeable future. The joint hegemony of the corporate duo, formerly known as Facebook and Google, in an i...
7 strategies to make Facebook Ads work in 2023
Triple Whale
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Looking back on the past 3 years, from pre-Covid to post covid, the ‘good old days’ to the post-iOS hellscape, there is one constant in paid media. There are no playbooks. If you spend time developing...