Paid ads

Every marketer knows that authenticity sells. It can be hard to define what authenticity looks like, though. The same ad read feels forced from one creator, but authentic from another. One brand hops ...

79% of marketers say that paid advertising is vital to their success, and 80% of these companies use Google Ads for their PPC. And for good reason: advertising on Google has the potential to generate ...

Apple Search Ads can significantly boost your app's visibility, but selecting the right keywords and outpacing the competition can be challenging. Without proper insights, you risk missing out on valu...

The average American ignores 3,500 ads daily. That’s a lot. In fact, it’s so much you can say we ignore the shit out of advertisements every day. Are people immune to advertising manipulation? It seem...

We conducted controlled testing of 67 Sponsored Content Ads in the LinkedIn news feed to measure their effectiveness amongst Business Decision Makers. The ad formats comprised of Single Image Ads and ...