Many marketers, and TV measurement companies in particular, use view-through metrics to measure advertising response. At Tatari, we give you the option to choose this metric to make apples-to-apples comparisons (especially through a mult...

In this video I go over some things I learned through my time of advertising on Facebook and some things that help me run profitable ads in 2019. This video will help you run ads on facebook for any purpose such as starting a social medi...

There’s a saying in digital marketing: “The best place to hide a dead body is on the second page of a Google search.” There’s some truth to that. According to Search Engine Journal, results on page 2 of a Google search have less than a 1...

YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player. Audio ads may sound like an odd fit for a website that specializes in video, but YouTube says users are consu...

Whether it’s a straightforward, but tight win for former U.S. vice president Joe Biden or a protracted, messy contested election, the outcome of the presidential race is expected to have widespread impact on the U.S. media industry and t...