Paid ads
Discover links and resources related to online paid advertising.
A typical American career; My life in advertising
The New York Times
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MR. HOPKINS is a work "fan." He believes that the greatest joy in life is afforded by work in which the worker is interested and apparently he expects any worker to find interesting any work that he has to do Again and again throughout t...
What are CTV and OTT ads? Master the next-gen of advertising
Adcore
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Increasingly, viewers are rejecting traditional TV in favor of flexible digital streaming options. According to Google, the definition of television itself is changing, as most people consider streaming services like YouTube and Netflix ...
In the roaring twenties, ads make a comeback
The New York Times
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If you wanted to sound smart at a media business conference or sell your start-up over the last couple of years, you’d talk about the rise of digital subscriptions. Netflix and Spotify led the way in getting consumers to pay every month ...
Virgin Media apologises for more outages
Advanced Television
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A network problem at Virgin Media left many customers without TV and broadband services on June 2th. Thousands of customers reported issues on the Down Detector website, and complained on social media that they could not access their se...
New data shows contextual targeting is driving brand safety and favorability
Digiday
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In a very top-level approach, return on investment is among one of the top-ranking KPIs that brands prioritize when it comes to ad campaigns. However, in an online world filled with misinformation, fake news and unsafe content, brand ima...