Psychology
How to Market to Your Customer’s Inner Spock
Source:
Jen McGahan
|
Once I was buying a hot tub from a spa store in San Jose. After talking with the salesperson and imagining life with a bubbly hot tub just outside my bedroom door, I asked, “What would be the tax on that?” Immediately, the experienced sa...
The Psychology of Pain and Its Role in Marketing
Source:
adQuadrant
|
The psychology of pain is our natural reaction to avoid pain; we don’t touch a hot stove because we know it will burn. This psychology also comes into play with our consumer behaviors. We compare a product and apply this psychology to av...
In Pursuit of the Idle Mind
Source:
Brandingmag
|
We now live in a constantly and increasingly connected world. Aside from the much-feted ‘internet of things’ – which will usher in sentient fridges replenishing our chilled food supplies, smart clothing regulating our body temperature, a...
The Psychology Behind TikTok's Addictive Feed
Source:
Growth.Design
|
This TikTok case study shows you the psychological principles that make their video feed so addictive (and how that could be made more humane). The other night I was in my couch watching Netflix's troubling docu-drama "Social Dilemma". I...
How puzzles play an essential role in reader engagement
Source:
What's New in Publishing
|
Over the past few months, we have seen puzzles and games grow in importance for many publishers. On our platform, Ouest-France’s L’Edition du Soir has seen a significant portion of its page views come from their puzzle and game section r...