Psychology

Learn how to leverage scarcity, one of the most powerful psychology principles, with this ethical 3-step framework. The other night, I was scrolling* on Prime Video... No way!!! John Wick is leaving P...

Great marketing is deeply rooted in psychology. Successful marketers understand this. It’s why they're successful. Your role is to not only understand the product or service you sell, but to also unde...

Here’s one of the strangest A/B tests I’ve ever run: Put a blurred product screenshot behind your sign-up form. 🌫️ That’s it. That’s the marketing idea. When I was at privacy startup MineOS, our form...

Understanding buyer psychology is critical for marketers, but many aren’t using it properly — if at all. One reason many marketers struggle is assuming they need a deep understanding of psychology. In...

Marketing gurus want you to believe each color has a fixed meaning. “Blue = trust!” “Green = growth!” “Purple = luxury!” That’s NOT how color works. The science is clear: Color preferences come from *...