Psychology
The neuroscience of TikTok, and the psychological benefits of slow media
Neuroscience Of
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On one level, this was a concert like any other - there was an audience, a venue, security, and ticket takers. However, when these concert goers together on February 5th, 2024, in the German town of H...
How to drive consumer behavior using the psychology of memory
Neuroscience Of
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You wake up every morning as a slightly different person. What’s the glue that holds you together through time, making you feel like an enduring entity? It's your memory. Memory is a crucial human abi...
Your product’s benefits must seem related
Science Says
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You’re down with a bad cough and are at the pharmacy to buy some medicine. You come across two options: CoughGone claims it relieves bad coughs and sore throats. HealthWell claims it relieves bad coug...
Scarcity: The 3 pillars to using it ethically
Growth.Design
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Learn how to leverage scarcity, one of the most powerful psychology principles, with this ethical 3-step framework. The other night, I was scrolling* on Prime Video... No way!!! John Wick is leaving P...
9 psychology concepts for better marketing
Pierre's Content Guides
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Great marketing is deeply rooted in psychology. Successful marketers understand this. It’s why they're successful. Your role is to not only understand the product or service you sell, but to also unde...