The psychology behind Loom's explosive growth
I went to a coworking space the other day. And when I opened my laptop—an email caught my attention. I never used Loom, but this video preview looks clean! Users tend to stick to default settings. Th...
The psychology of overcoming egocentric decision-making
Using 100 marketing managers from European business schools, the researchers began with two pilot studies to measure the presence of the false consensus effect among marketers as well as their own int...
Psychographics and personas: How to get to the truth about why people buy
What do you know about your customers? Do you know what actually makes them buy or why they choose you? Conventional wisdom says you can get to know your target audience by studying demographics such ...
Use ‘gifts’ to reduce product returns
Say you buy from one of these two promotions: Buy a blazer and get a matching tie for $60. Buy a $60 blazer and get a matching tie for free. They are the same thing, just framed differently. Now imagi...
The future of marketing is people
Marketing is about understanding people. For too long marketers have fixated on consumers, customers, members, and users. While these are important what is critical is seeking to understand people as ...