I have ADHD. That’s Attention Deficit Hyperactive Disorder. Many people throw this term around lightly because they are finding it hard to focus or worse, some people don’t even believe it exists and think it’s some Americanised BS Pysch...

Understanding the complex process with which the minds of consumers take is the holy grail of marketing. It is the key to creating wildly successful marketing campaigns and expanding the reach of whatever product you offer. And as any as...

There are a few titles I’d like. World’s Richest Entrepreneur. Funniest Person on Earth. Most Viewed Article on the Internet. Now I had a new one to add to the list of titles I would never achieve (hmm, maybe that’s a new one to aspire t...

Once I was buying a hot tub from a spa store in San Jose. After talking with the salesperson and imagining life with a bubbly hot tub just outside my bedroom door, I asked, “What would be the tax on that?” Immediately, the experienced sa...

The psychology of pain is our natural reaction to avoid pain; we don’t touch a hot stove because we know it will burn. This psychology also comes into play with our consumer behaviors. We compare a product and apply this psychology to av...