Psychology
The Machiavellian Marketing Framework™ (MMF): The new philosophy of control
Hadrian Stone
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Philip Kotler taught you how to manage markets. Al Ries and Jack Trout taught you how to position in the mind. Seth Godin told you to connect through empathy. And Robert Greene whispered power in poet...
Rounded prices get more offers from buyers
Science Says
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You’re looking to rent a venue for your next launch event, and have come across two initial quotes, of which you’re expecting to negotiate down: Conference Hall A costing $20,000 for the day, Exhibiti...
Bye-now effect
Why We Buy
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Imagine this… It’s a slow Sunday morning. You’re sipping your French roast coffee on the couch while scrolling through a lifestyle blog post. You’re reading about the blogger’s trip to Italy, silently...
Discount coupons: when to give % off vs $ amount off
Science Says
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Use % off (e.g. 20% off) when your promotion is store-wide. Use $ off (e.g. $15 off) when your promotion is specific to one product. Sales were up to 42% higher. You’re about to launch your large annu...
Satisficing: Why customers choose the least risky instead of the best
Frontera
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In the 1970s, IBM was under attack from all sides. They were the leaders in the business computers market. And IBM System/360 computers were the iPhone of the 60s. But just like any new technology, th...