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Psychology

Your product’s benefits must seem related

Science Says
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Psychology
You’re down with a bad cough and are at the pharmacy to buy some medicine. You come across two options: CoughGone claims it relieves bad coughs and sore throats. HealthWell claims it relieves bad coug...

Scarcity: The 3 pillars to using it ethically

Growth.Design
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Psychology
Learn how to leverage scarcity, one of the most powerful psychology principles, with this ethical 3-step framework. The other night, I was scrolling* on Prime Video... No way!!! John Wick is leaving P...

9 psychology concepts for better marketing

Pierre's Content Guides
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Psychology
Great marketing is deeply rooted in psychology. Successful marketers understand this. It’s why they're successful. Your role is to not only understand the product or service you sell, but to also unde...

My weirdest A/B test blew everyone's mind 🧪

Marketing Ideas
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Psychology
Here’s one of the strangest A/B tests I’ve ever run: Put a blurred product screenshot behind your sign-up form. 🌫️ That’s it. That’s the marketing idea. When I was at privacy startup MineOS, our form...

Basic buyer psychology for better ads

Motion
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Psychology
Understanding buyer psychology is critical for marketers, but many aren’t using it properly — if at all. One reason many marketers struggle is assuming they need a deep understanding of psychology. In...
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