Psychology
Rounded CTA buttons drive more clicks
Ariyh
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Call-to-action (CTA) buttons are everywhere. You clicked one when subscribing to Ariyh, and every day click or tap more than you probably realize. Because they usually trigger the actions we most want...
The peak-end effect: How to make a lasting impression (even after failures)
Frontera
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The peak-end effect is when our minds use the peaks and ends of experiences to build a memory. Let’s see how it works with a story from Disneyland. And we’ll finish with other examples (a hotel chain ...
Designing for flow: Behavioral insights for engaging user experiences
UX Psychology
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The concept of flow, as defined by psychologist Mihaly Csikszentmihalyi1 in the 1970s, describes a state of deep immersion and engagement in activities that people find both enjoyable and challenging....
Master of psychological tricks
Retention.Blog
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Me+ uses a long onboarding flow full of questions, social proof, reassurance of value, gamification tactics, and more. Will you want to copy and paste all of these into your app? Probably not, but the...
How psychological biases shape marketing strategies
Pop Nuero
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In marketing, understanding the intricacies of consumer behavior is key to crafting strategies that resonate with consumers. Psychological biases, those ingrained tendencies that influence our decisio...