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Psychology

How to increase your marketing effectiveness with behavioral science [Video]

Ogilvy
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Psychology
In my work with founders I always use as much science as I can. I vigorously read every research in behavioural science, psychology and neuroscience I can get my hands on, and use the new discoveries about ways to change users behaviour ...

How to craft messaging that converts

Kevan Lee
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Psychology
Sustainable growth happens when your marketing is overflowing with empathy. This isn’t a new idea. More and more companies are working on understanding their customers and reflecting their customer’s ...

Psychological moonshots: Radical product improvements with little cost

Frontera
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Psychology
Canadian police had a problem with rowdy clubbers in the early 2000s. They made a mess in the streets after the clubs got closed. Shouting, fights, vandalizing… Every single weekend. People who lived ...

Humans vs Goldfish: The battle for attention

Psychology with Arjun
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Psychology
Have you been told that the human attention span is now 8 seconds, shorter than that of a goldfish? The internet and especially marketing companies have been inundated with exasperation at the “fact” ...

The psychology behind Loom's explosive growth

Growth.Design
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Psychology
I went to a coworking space the other day. And when I opened my laptop—an email caught my attention. I never used Loom, but this video preview looks clean! Users tend to stick to default settings. Th...
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