Psychology
The Psychology Behind TikTok's Addictive Feed
Source:
Growth.Design
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This TikTok case study shows you the psychological principles that make their video feed so addictive (and how that could be made more humane). The other night I was in my couch watching Netflix's troubling docu-drama "Social Dilemma". I...
How puzzles play an essential role in reader engagement
Source:
What's New in Publishing
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Over the past few months, we have seen puzzles and games grow in importance for many publishers. On our platform, Ouest-France’s L’Edition du Soir has seen a significant portion of its page views come from their puzzle and game section r...
The definition of marketing psychology and how to use it
Source:
Canva
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It’s safe to assume that in order for a marketer to successfully do their job, they first need to understand who the customer is, what they want, and what drives them to make a purchase. If it sounds a little like psychology, that’s beca...
Marketing Stages: Awareness, Sophistication, and Intent
Source:
ActiveCampaign
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If you ask someone to buy from you too soon, you could lose them forever. Sound dramatic? It is a little—but only a little. Knowing when it’s time to transition from attracting leads and trust-building to sales is crucial, and making an ...
7 ways to create a great customer experience strategy
Source:
SuperOffice
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The 2020 Digital Marketing Trends Report by Econsultancy and Adobe asked companies to indicate the single most exciting opportunity for their organization in the upcoming year - and once again, the same answer came out on top. Can you gu...