Psychology

Imagine you’ve just had the best French Toast of your life. It was so delicious - so perfect - that you want your best friend to be able to understand just how wonderful it was. Trouble is, they weren...

In 1963, Aston Martin had to make a challenging decision. They had a successful racing team. But the company was struggling financially. And the costs of maintaining a racing team became unbearable. S...

When people want to buy your product, they often look for discounts. They search Google for “[Company] coupon code”. But more often than not, they only find expired or fake codes from random sketchy s...

Call-to-action (CTA) buttons are everywhere. You clicked one when subscribing to Ariyh, and every day click or tap more than you probably realize. Because they usually trigger the actions we most want...

The peak-end effect is when our minds use the peaks and ends of experiences to build a memory. Let’s see how it works with a story from Disneyland. And we’ll finish with other examples (a hotel chain ...