SEO

Strategy is the most misunderstood topic in the SEO world and likely the most impactful one. Just search for “SEO strategy” and notice that almost every article is about tactics. I get it. Tactics are...

Adobe is what you call a mega site. 80M in monthly traffic according to Ahrefs and I think the internet is mostly better for it. As I discovered when doing a competitor analysis for a client recently,...

Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake. Not only do brea...

The problem for most SEOs and writers is not knowing how to combine the power of copywriting with SEO best practices. This means sub-par titles and meta descriptions that get neither decent CTR, nor h...

Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into the main results for shopping queries in...