SEO

I recently took a uSERP client from 167,000 organic clicks in 6 months to 1,000,000+ the following 6 months. That resulted in... 1000s of users acquired each month, 498% increase in traffic, 2x CTR in...

In our experience, the main point of SaaS keyword research for SaaS businesses should be finding keywords that actually drive conversions (namely trial signups, demo requests, or contact us form fills...

If you open a novelty store in a busy location, but nobody comes inside to buy anything, then you aren’t going to be able to keep that shop going. It’s not that you’re selling something nobody will bu...

As marketers, we’re used to tracking metrics like bounce rate, time on page, and engagement rate. But a not-as-well-known metric, scroll depth, has become one of my favorites to track. Scroll depth is...

In SEO agencies, we get too caught up in the SEO and forget that there's a client. Understand what they want in order to align your SEO strategy with their goals. Learn more in this episode of Whitebo...