SEO

‍ChatGPT has taken the world by storm. This generative AI tool has many uses, and it has clear benefits for content marketers and SEOs who want to gain an edge. I wouldn’t recommend using ChatGPT to s...

Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to reach their customers. Notable brands like Netflix Merch Shop, Gymshark, and Kylie Cosmetics ha...

Two trends have impacted how Google goes about indexing. While the open web has shrunk, Google needs to crawl through big content platforms like YouTube, Reddit, and TikTok, which are often built on “...

When it comes to SEO strategy, optimizing for search intent is more important than going after keyword search volumes. This can seem counterintuitive to what you’ve been taught in the past about SEO, ...

Strategy is the most misunderstood topic in the SEO world and likely the most impactful one. Just search for “SEO strategy” and notice that almost every article is about tactics. I get it. Tactics are...