SEO

The architecture of online visibility is being rewritten. For decades, search visibility meant optimizing for Google’s index: ensuring crawlability, earning backlinks, and ranking in blue links. As la...

One thing I need you to understand about the groundbreaking data I’m about to show you is that no one has ever done this kind of analysis before. Ever. To our knowledge, no other independent usability...

A lot of attention is paid to the concept of product-market fit because if you want someone to pay for what you sell, you need to have a product that the market desires. The more the product matches t...

Developers and marketers are being told to add llms.txt files to their sites to help large language models (LLMs) “understand” their content. But what exactly is llms.txt, who’s using it, and—more imp...

In this newsletter episode, I’ll tear down the internal linking strategy used by — appliancerepairexpert.ca. Every SEO or founder managing local businesses needs to take this case study as a reference...