SEO

A new study analyzing 10,000 keywords reveals that Google’s AI Mode delivers inconsistent results. The research also shows minimal overlap between AI Mode sources and traditional organic search rankin...

AI search is here, it’s growing, and you can’t miss article after article about the death of SEO, organic search, Google search traffic, etc. It’s a little out of control right now… Sure, AI Search tr...

After years of reporting on public companies and what they say about SEO (and now AI, too), it’s finally time to put those quotes in one place. We've currently documented 49 quotes from 38 companies. ...

In the world of search, authority used to mean backlinks, domain age, and hitting all the right E-E-A-T signals. In the world of GenAI Search, authority means something else entirely: being retrievabl...

You’ve probably seen countless posts declaring “SEO is dead” thanks to AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews. Instead of joining the doom-and-gloom chorus, I decided to...