SEO

The SEO life is not for someone who desires to work quietly from 9 to 5. And for the past 3 months, update after update and SERP’s test after SERP’s test (and now with the roll-out of Gemini, Google r...

In this article, we delve into the inner workings of Google, a tool we all use daily but few truly understand. Following the recent leak of documents in an antitrust lawsuit against Google, we have a ...

Aligning your keywords with how people search is a core principle of SEO. We noticed a drastic difference between the average monthly searches of a keyword our customer targeted and the keyword people...

For the last month, I have been advocating the need to develop a new SEO approach to generative AI, and now that I have had a chance to experiment with Google’s SGE, I have more thoughts on what that ...

Have you ever considered deleting content to boost the SEO performance of your website? If done right, deleting content in bulk (along with other actions) can lead to explosive growth. However, it is ...