SEO

There are a few common Search Engine Optimization (SEO) myths amongst content writers. One is the belief that optimizing articles for search hinders the reading experience and makes the writing sound ...

With the SEO industry expected to generate $122 billion in revenue by 2028, who is actually making that money, and are there opportunities for those of us with the necessary skills to get a slice of t...

Shot: On November 1st, The Verge published 8,855 words about SEOs ruining the internet. Chaser: Hours later, Google’s Search Liaison Danny Sullivan responded with 4,636 words. Other publications in th...

A lot of CEOs have what I call a “black box” mental model of SEO. This “black box” mental model is extremely unhelpful for an SEO program. In particular: 1. It implies that the SEO team is the primary...

Two years ago, I quit my job leading SEO and content marketing at Webflow. During my time there, I was able to create a SaaS SEO content strategy that grew non-branded search traffic from 25K visitors...