SEO

If you own a business in the 21st century and you don’t have an online presence, you’re doomed to fail. This might sound harsh, but it’s reality. If you want to increase your number of leads, get more...

Today’s Growth Memo answers a question from loyal reader Nilesh: “How do you explain the value of SEO to C-suite executives and senior managers?” This is a question I get from ICs and mid-level manage...

Internal linking equity, or more commonly known as ‘PageRank’, has evolved since its inception but its goal remains the same: to improve the quality and accuracy of search results for users. The PageR...

Over the last few years, increases in ads, SERP Features, and direct answers pulled away clicks from organic results, but Google doesn't make it easy to understand these changes. Most importantly, Goo...

Okay, come here. Yeah, you…come here for a sec. Can I be honest with you? Can we get a little vulnerable with each other here in this safe space? Here we go: Sometimes I’m embarrassed to be an SEO. Li...