SEO

A CEO I advise recently told me about a conversation he had with Marissa Mayer during her time at Google. When talking about SEO, she dropped a comment that catches the current moment: “We’re not a se...

Imagine spending MONTHS publishing new content, only to find that Google isn’t crawling or indexing these pages. No first-page rankings. No organic traffic. Nothing. In truth, this is rare. But it can...

Optimizing header tags is one of the oldest SEO strategies used to improve relevance to important keywords.While Google has not stated that they are explicitly a ranking factor, Headers are still vita...

Choosing between client-side and server-side rendering is an important SEO decision you ideally only make once and with high confidence. According to Google’s documentation, the rendering method you c...

When you use internal links strategically, you signal that page A is related to page B. This helps Google understand the context of your pages and how different pages relate to each other. A solid int...