SEO

I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insight...

Working with new clients for the first time can be overwhelming. Getting all the essential information to start working on growing their business through SEO is one thing. Doing it in a way that shows...

The British online car retailer, Cazoo, went from launch to £6 billion IPO in ~2 years. In this week’s case study, I sat down with their former Head of Organic Performance, Andy Francos, who led SEO f...

We know that Google is ever-evolving however, one thing remains the same; the importance of a site’s expertise, authority, trustworthiness, and brand recognition. There are several reasons why appendi...

Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the...