SEO

The British online car retailer, Cazoo, went from launch to £6 billion IPO in ~2 years. In this week’s case study, I sat down with their former Head of Organic Performance, Andy Francos, who led SEO f...

We know that Google is ever-evolving however, one thing remains the same; the importance of a site’s expertise, authority, trustworthiness, and brand recognition. There are several reasons why appendi...

Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the...

When Open AI released Chat GPT on November 30, 2022, it became one of the fastest products to reach one million users (5 days compared to Instagram’s 2.5 months and Netflix’s 3.5 years). Since GPT-3 w...

Every day, people turn to search engines like Google or TikTok to find alternatives for everyday problems. Whether it’s to compare different available options, find a better deal, or simply explore wh...