SEO

Websites sometimes have identical pages across two or more URLs. It presents a dilemma for search engines to know which page to prioritize in rankings. That’s the purpose of a canonical tag — rel= “ca...

One of the most labour-intensive parts in managing a huge SEO account involves grouping keywords in categories that make sense. This means grouping them so that you can: Quickly scan your keyword grou...

We’re only a short time away from the search landscape completely changing forever. AI chatbots are on the horizon as Google and Bing appear to be launching their products in the coming weeks. Google ...

On this week’s #SPQuiz, we looked at how updating the H1 and the introductory copy can affect SEO performance for a company’s local pages. The changes would emphasize language around service quality, ...

SEO is well regarded by B2B software executives and investors, and has been for the last 15+ years. Despite SEO’s reputation for being difficult to measure and a moving target in regards to Google’s r...