SEO

In my 10 years of doing SEO, I’ve used every keyword research tool imaginable. In this post, I’m going to share the ones I keep coming back to. These tools have helped me grow this blog to over well o...

Many in the investor, media, and even marketing worlds believe that AI has transformed SEO into oblivion, and they could not be more wrong. They are prematurely hyping new tools that create massive FO...

Through deep analysis of browser-level interactions with Perplexity’s infrastructure, I’ve uncovered a sophisticated “weak” cryptographic scheme that governs how content is evaluated and ranked. The s...

We know how crucial it is to test visual changes, not just for how they look to users, but for how they influence SEO and organic traffic. A shift in visual hierarchy can influence crawl behavior, ind...

After doing SEO for nine years, I’ve come to the conclusion that topical authority is the most important thing in SEO. I started to discover this back in 2019, when I was running the blog at Webflow (...