SEO

Have you ever reviewed data within Google Search Console to find a sudden and significant spike in impressions, where clicks don’t follow, without an obvious reason for the change? This situation is v...

It typically takes between 3–6 months for SEO to show results. That’s according to the ~4,300 people who responded to our polls on LinkedIn and Twitter. But the reality is that there’s no definitive t...

Scaling SEO is not easy, neither in concept nor execution. While most sites drive SEO traffic through company-generated content, Product-led SEO allows certain companies to scale landing pages with co...

What happened? Based on my observations, this update appeared to be driven by the goal of improving the accuracy of information provided by featured snippets. This is how they planned to accomplish it...

Log files have been receiving increasing recognition from technical SEOs over the past five years, and for a good reason. They’re the most trustworthy source of information to understand the URLs that...