SEO

Scaling SEO is not easy, neither in concept nor execution. While most sites drive SEO traffic through company-generated content, Product-led SEO allows certain companies to scale landing pages with co...

What happened? Based on my observations, this update appeared to be driven by the goal of improving the accuracy of information provided by featured snippets. This is how they planned to accomplish it...

Log files have been receiving increasing recognition from technical SEOs over the past five years, and for a good reason. They’re the most trustworthy source of information to understand the URLs that...

We’ve talked in many of our past articles about the core of our content marketing philosophy: Target bottom of the funnel keywords — the terms people who are actively shopping for your product are alr...

In a too high share of the E-commerce targeted SEO processes I work at, and independently of the size, products types or CMS, there’s this list of very common technical and content related search opti...