SEO

It was 20 years ago this year that I authored a book called “Search Engine Marketing: The Essential Best Practice Guide.” It is generally regarded as the first comprehensive guide to SEO and the under...

For most queries, Google search is pretty underwhelming these days. Google is great at answering questions with an objective answer, like “# of billionaires in the world” or “What is the population of...

There are many companies that wrongly assume that: If competitors with a huge marketing budget already rank for many keywords in their space, they have no shot in organic search. There are a few reaso...

This is my beginner’s guide to machine learning for SEOs, which I presented to WTSFest 2022. I want to highlight that this guide is highly conceptual, as opposed to tactical, however, if you scroll to...

Join guest speaker JR Oakes, the VP of Strategy for LOCOMOTIVE Agency, for a webinar on "How To Find New Search Intent Opportunities". In less than an hour, JR covered: What search intent is. Problems...