SEO

I see this question a lot. Here’s the data that I have on it. TL;DR: For SEO? Subfolder over subdomain. Always. Here’s more context: Hopefully this is helpful. When Monster.co.uk moved their blog from a subdomain to their root domain, G...

Last year I led a team that scaled a company’s site traffic from 150k to 1.5+ million organic sessions per year. Here are six lessons I learned about building a top performing content marketing engine...

When you have a question, a problem, a need, where do you go first? My mom used to direct me toward the giant, red dictionary I could barely lift on my own. Today, most of us rely on an easier resourc...

Trying to drive more traffic to your website? Learn how to write SEO blog posts that rank on the first page of Google. In 2019, I was writing an article at my desk when my boss tapped my shoulder and ...

There’s a problem of accountability in the SEO industry. I’m going to use a viral tweet to illustrate the problem - I’m not dunking on the author (tweets are always context free, especially viral ones...