SEO
Browse through hundreds of guides, resources, and articles related to SEO (search engine optimization).
How to build a SEO experiment framework (full guide with examples)
Growth Engineering Blog
|
SEO as a growth channel is a huge channel for many companies due to the volume of traffic Google provides. Pinterest and other sites receive millions of visits a day just from Google traffic alone. This post will go over the basics on ho...
How to Check for Duplicate Content During an SEO Audit
Search Engine Journal
|
Identifying duplicate content issues is a crucial part of your SEO audit. Here's what you need to check for and how to do it. Different types of content issues can plague a site – from URL-based content issues to physical duplicate conte...
What is “search intent” and why is it important?
Michel Fortin
|
More and more SEO experts are offering services beyond just Search Engine Optimization. Many offer User Experience Optimization (UXO) and Search Experience Optimization (SXO). The reason is simple: rankings don’t matter if the results, s...
How Google (really) works
Nick Jordan
|
Learning how to generate business impact from organic search effectively is hard. Like really hard. Most people who try fail. Those that succeed did so accidentally and aren’t entirely sure how to reproduce their success. Why is that? It...
Click-through rate (CTR): Is it a Google ranking factor?
Search Engine Journal
|
Is click-through rate a Google ranking factor? Let’s ask Google. According to this featured snippet, “Google does indeed use organic click-through rate as a ranking factor.” Of course, fact-checking is not as simple as using whatever com...