SEO

This week we asked our Twitter followers what they thought would happen when we updated internal links that pointed to URLs with 301 status codes to their 200 status code equivalent. More than half of...

What are the steps for a perfect #seostrategy? You need a comprehensive understanding of the industry and how customers search. Discover the words your audience uses when they are searching for your p...

In March 2022 I interviewed 15 in-house SEOs with the goal of how they work and get things done with development teams to get a better understanding of the audience for my SEO Product Ownership course...

I see this question a lot. Here’s the data that I have on it. TL;DR: For SEO? Subfolder over subdomain. Always. Here’s more context: Hopefully this is helpful. When Monster.co.uk moved their blog from a subdomain to their root domain, G...

Last year I led a team that scaled a company’s site traffic from 150k to 1.5+ million organic sessions per year. Here are six lessons I learned about building a top performing content marketing engine...