SEO

Too many SEO efforts have no KPIs other than rankings, and if you read my newsletter regularly, you know how often I point out that rankings don’t pay bills. An ideal SEO KPI should be revenue (or som...

Keeping pace with AI is exhausting and overwhelming - and so important. To quench my own curiosity and make life easier for you, I’ve spent hours reading 19 original analyses of AI Overviews (AIOs). I...

I have repeatedly made the claim that AI chatbot traffic converts better than search engine traffic. My thinking was that Chat GPT or Perplexity users go through evaluation and exploration cycles (rem...

In an era where traditional blog posts are losing their value and users crave tangible solutions, building lead generation tools at the intersection of product marketing and SEO has emerged as a strat...

I am always asked why SEO will still be relevant in a world of AI Overviews, chatbots, and, eventually, AI agents that do the searching and browsing for us. This perspective misunderstands the core pu...