SEO

After years of reporting on public companies and what they say about SEO (and now AI, too), it’s finally time to put those quotes in one place. We've currently documented 49 quotes from 38 companies. ...

In the world of search, authority used to mean backlinks, domain age, and hitting all the right E-E-A-T signals. In the world of GenAI Search, authority means something else entirely: being retrievabl...

You’ve probably seen countless posts declaring “SEO is dead” thanks to AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews. Instead of joining the doom-and-gloom chorus, I decided to...

We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters? SEO teams have built dashboards around a shared set of familiar metrics for o...

As a site owner, publisher, or creator, you may be wondering how to best succeed in our AI search experiences, such as AI Overviews and our new AI Mode. The underpinnings of what Google has long advis...