SEO

Don‘t underestimate the importance of getting your website architecture right and the impact that it can have on your SEO performance. In this guide, we take a deep dive into how to structure your site, walking through a step-by-step pro...

Digital marketing and specifically 'SEO' is all about trial and error until you find strategy that works. Often, the trial and error involves getting stuck into things like coding, web technologies, content production, analytics, web des...

With over 1.7 billion websites on the internet, and new ones being created every second, how are you supposed to stand out? In this guide, we'll show you what it really takes to drive visitors to your website via the power of SEO — even ...

Shopify store owners looking to maximize their organic visibility have a number of pitfalls to navigate, some of which are inherent to the platform itself and others that are common to e-commerce sites. Overcoming these SEO challenges in...

At the beginning of the year, I invested over a hundred hours in analyzing two huge data sets to understand the impact of zero-click searches and SEPR Features. The analysis served as the basis for over 20 presentations I gave over 2020....