SEO

Keyword cannibalization occurs when two or more pages on your website rank for the same keyword. As a result, search engines like Google struggle to determine which page to prioritize, which may lead to lower rankings across all the page...

Does the inclusion or exclusion of the www in a URL affect organic search rankings? Some SEO professionals have claimed that domains using a www rank higher than domains not using a www, or vice versa. In this chapter, we’ll determine if...

If Shakespeare offered to write a guest post for TechCrunch, I highly doubt he’d be declined. Similarly, if Virginia Woolf, Toni Morrison, Fitzgerald — or any other great writer — wanted to post on the blog of Atlassian, Buffer, or Unbo...

There are a few definitions for universal search on the web, but I prefer hearing it from the horse’s mouth on things like this. While Google hasn’t given a strict definition that I know of as to what universal search is from an SEO stan...

If you want to learn SEO, you’ve come to the right place. Over the years, we’ve published tons of free educational materials on our SEO Blog and YouTube channel, helping millions of people to get more organic traffic to their websites in...