SEO

While Google faces lawmakers with antitrust cases, it continues making billions from search result ads. Big players invest heavily in professional SEO but small businesses, nonprofits, and educational institutions struggle to get the org...

The time has come. Google is now prominently displaying the ‘Visual Stories’ unit (that features Web Stories) on mobile in the US. This is after an intense period of testing that begun late last year. Visual Stories have the ability to t...

On Twitter, Google’s John Mueller made a positive comment about what he referred to as digital PR and said it’s a shame it gets lumped in with spammy link building. His tweet kicked off a whole thread which is certainly worth reading, bu...

We’re all constantly curious. That’s why search engines exist: to make our lives easier, and to quench our never-ending thirst for information. Thanks to search engines, we have an immeasurable amount of information available to us at th...

Some of the most important decisions in SEO are based on search volume data. We use it to compare keywords, to guide our content strategy, and to make traffic projections. We may even use it to predict conversions and revenue. And yet, i...