SEO

For this week's #SPQuiz, we reminded our followers on X/Twitter and LinkedIn that in 2023, Googler Gary Illyes said links are not a top three ranking factor. Given that statement, did our followers th...

I’ve been working in the SEO field since 2019. I remember those old-good days when most content was human-written and no one talked about using AI for SEO. Nowadays, it’s hard to find SEOs and digital...

2024 was a monumental year for Google and search overall. So much happened that it’s hard to comprehend that it was just a single year. AI became the topic of conversation at the end of 2022 with the ...

When I first started diving into SEO, the concept of topical authority wasn’t as well defined as it is today. Now it’s a key factor in healthy content strategy and search engine rankings, even if it’s...

We define category keywords as search terms that indicate a searcher is actively looking for products or services in a specific category. For example “best accounting software” or “content marketing a...