SEO

A Google spokesperson confirmed to SearchEngineJournal that they will be testing the IndexNow protocol for crawling and indexing. Microsoft Bing announced in October the development of a new crawling protocol called IndexNow that promise...

Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel. A/B Tests are...

Now, if you're anything like me, you know that SEO is a little bit more than just code on the page and copy that's crafted to meet searchers' intent. Whether you're a seasoned SEO pro or you're looking for the latest tips as that mom-and...

Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points ...

Over the past few years, there has been a lot of talk in the SEO industry about keyword cannibalization. Keyword cannibalization occurs when two or more pages on a website compete for the same keyword. Recently, during a webinar I heard ...