SEO

Search engine optimization (SEO) has come a long way since the days of keyword stuffing and clickbait copy. To rank first in a Google search result, your store's content needs to match a potential visitor's intent. Optimizing your site f...

Should you always expect a traffic drop during a site/URL migration, even a temporary one? In case you didn't notice, Moz recently launched a shiny new SEO Q&A platform for all the world to see, explore, and use to learn about SEO. Origi...

The internet is a massive place, home to more than 1 billion websites. Ask any experienced online business leader, and they’ll tell you that to stand out and reach any audience, you need to understand and practice search engine optimizat...

Google has released a new API under the Search Console APIs for the URL Inspection Tool, the search company announced this morning. The new URL Inspection API lets you programmatically access the data and reporting you’d get from the URL...

Long-form content can often be overshadowed by other forms of execution that may be “shinier” or more visually engaging. We see it all the time in blog posts, case studies, conference decks, and on Twitter: the big, flashy content is oft...