SEO

We define category keywords as search terms that indicate a searcher is actively looking for products or services in a specific category. For example “best accounting software” or “content marketing a...

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information...

In our most recent Growth Leader Series webinar, Kevin Indig, a leading voice in scaling organic growth, shared key insights into the SEO trends that shaped 2024 and how marketers can prepare for succ...

Having a strong brand makes everything in SEO easier. Brands have better user signals on their sites, better click-through rates in the SERPs, and get preferential treatment from Google. Google’s algo...

Internal linking is a critical aspect of search engine optimization (SEO) that significantly impacts website performance. Unlike external links, which connect your site to others, internal links navig...