SEO

If you open a novelty store in a busy location, but nobody comes inside to buy anything, then you aren’t going to be able to keep that shop going. It’s not that you’re selling something nobody will bu...

As marketers, we’re used to tracking metrics like bounce rate, time on page, and engagement rate. But a not-as-well-known metric, scroll depth, has become one of my favorites to track. Scroll depth is...

In SEO agencies, we get too caught up in the SEO and forget that there's a client. Understand what they want in order to align your SEO strategy with their goals. Learn more in this episode of Whitebo...

In 2013, a SurveyMonkey colleague introduced me to Wade Foster, the co-founder of Zapier, to discuss SEO growth ideas. This meeting helped kick off a pivot on Zapier’s SEO approach and subsequently be...

As a business owner or digital marketer, understanding your local search ranking on Google is crucial for attracting nearby customers and increasing your online visibility. With so many consumers usin...