SEO

When I started in SEO, I learned a ton in forums. In the mid-2000s, social networks became the digital town square and a shift to a closed web. Now, Google launched a system called Hidden Gems that bo...

Don't waste your time with low impact SEO activities. In this talk, Ethan Smith, Co-Founder & CEO at Graphite, Reforge instructor, and renowned SEO expert outlines: 1) How to avoid the 'SEO death spir...

Three quarters after Yummly launched, its Chief Growth Officer Ethan Smith watched the food discovery platform log its 10 millionth visit in a month. However, like most enduring recipes, it didn’t bec...

The SEO life is not for someone who desires to work quietly from 9 to 5. And for the past 3 months, update after update and SERP’s test after SERP’s test (and now with the roll-out of Gemini, Google r...

In this article, we delve into the inner workings of Google, a tool we all use daily but few truly understand. Following the recent leak of documents in an antitrust lawsuit against Google, we have a ...