SEO

Internal linking equity, or more commonly known as ‘PageRank’, has evolved since its inception but its goal remains the same: to improve the quality and accuracy of search results for users. The PageR...

Over the last few years, increases in ads, SERP Features, and direct answers pulled away clicks from organic results, but Google doesn't make it easy to understand these changes. Most importantly, Goo...

Okay, come here. Yeah, you…come here for a sec. Can I be honest with you? Can we get a little vulnerable with each other here in this safe space? Here we go: Sometimes I’m embarrassed to be an SEO. Li...

A CEO I advise recently told me about a conversation he had with Marissa Mayer during her time at Google. When talking about SEO, she dropped a comment that catches the current moment: “We’re not a se...

Imagine spending MONTHS publishing new content, only to find that Google isn’t crawling or indexing these pages. No first-page rankings. No organic traffic. Nothing. In truth, this is rare. But it can...