SEO
Browse through hundreds of guides, resources, and articles related to SEO (search engine optimization).
Pace layers of SEO
The SEO MBA
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When I worked at Distilled (the SEO agency I worked at from 2008 - 2012, now acquired by Brainlabs) one of the most consistently surprising things was our ability to retain, and even delight clients, ...
Why is keyword research important?
Clearscope
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Is your content performing as well as you want? Perhaps you’re writing insightful articles, offering actionable takeaways, and posting consistently. But you’re not seeing results: your search engine t...
AI in SEO: How long does it take to overcome AI content detection?
How The F*ck
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I used ChatGPT to write a 1,500-word blog post on the keyword "animals that eat plants" and got it to pass AI detection software. It took me a total of 37 minutes from start to finish. For preliminary...
Steal WebMD’s EAT SEO playbook worth $128M
Foundation
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Google looks out for its users, no doubt. (And itself, of course. Who wouldn’t look out for themselves? ) You can tell from past, and present product updates, including its latest helpful content upda...
Does adding the ‘dateModified’ attribute to schema improve organic traffic?
SearchPilot
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This week we asked our Twitter followers what they thought the impact would be of adding dateModified into schema markup on location pages. Most of our Twitter following thought this test wouldn’t hav...