Social media
Where to place links in Facebook posts for greater engagement (51,054,216 posts analyzed)
Socialinsider
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Recently we have conducted a study in which we tried to uncover the influence of link placement in LinkedIn’s engagement. Now we continue our journey and extend this research into another platform that is massively populated with links -...
4 reasons to put the brakes on social audio
eMarketer
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The excitement over social audio is palpable, judging by the number of companies building out apps or features to support it, and by the number of news reports and opinion columns covering it (our own “Clubhouse and Social Audio 2021” re...
How to use the Instagram link in bio to drive traffic
Social Sprout
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You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.” If you’re running a brand Instagram account, this “link in bio” is essen...
Pinterest Launches New Ad Campaign, Updated Ad Account Management Tools
Social Media Today
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As it continues to grow its audience, riding on the back of the eCommerce boom, Pinterest has launched its first ever B2B ad campaign, which aims to better frame its expanding use case and highlight opportunities for marketers. As you ca...
5 Reasons CMOs Can No Longer Own Social Media
Hootsuite
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Our data shows that less-mature organizations use social for marketing only, while more mature organizations push social further. For many organizations, it’s not even a question: Marketers own social strategy. Always have, always will. ...