Social media

When I first got into marketing, it was long enough ago that a lot of people said the internet would just be a fad. Several years later, when social media started to become a thing, most people said the same about that. Today, it’s clear...

To fully understand Twitter’s global Gen Z audience, we partnered with cultural agency Sparks & Honey to unpack the trends that shape the conversation among this burgeoning generation on the platform. Tens of thousands of Gen Z Tweets fr...

Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. Zuckerberg communicated this plan to Facebook employees during a company-wid...

What a thrilling time it has been for Clubhouse, the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley investor bait to subject of gleeful scorn to panicked defendants against copycat fe...

We like to think of the conversations on Twitter as a litmus test, a barometer or even a live, real-time focus group on what people care about. You don’t have to take our word for it: According to new research conducted in partnership wi...