Social media

It’s no surprise that businesses that showcase authenticity in their content find the most success on TikTok. But the ones that really hit that next level of performance do so through engaging and connecting with their audiences at a dee...

Ad creative has always played an essential role in any marketing strategy’s effectiveness, but it’s even more important on TikTok. Our platform is uniquely designed to inspire creativity and joy, and our community interacts with content ...

As Apple hosts their annual Worldwide Developers Conference, Instagram and Facebook chose this moment to pilot their first-ever Creator Week. This three-day event is geared toward aspiring and emerging digital creators, complete with 9:4...

Three years ago, we ran a piece by Digital Content Next’s Jason Kint on what kinds of data collection and tracking consumers expect Facebook to do in order to improve their ad targeting. A majority said they expected Facebook to track th...

Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events. Brands had to pivot to thrive in an ...