Social media
34 predictions for social media marketing in 2024
Social Media Today
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Can you believe that it’s now almost four years since we were all locked inside of our homes, eyeing the outside world suspiciously through our windows, whilst trying to manage our workday between pla...
How Google, Meta and Snap’s battle with TikTok in short-form video is playing out
Digiday
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Google, Meta and Snap are making notable strides in the realm of short-form video, but TikTok’s widespread impact is still a substantial obstacle. Look at what happened in the last quarter, for exampl...
4 elements of focus for social media marketers in the second half of 2023
Social Media Today
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We’re just past the midway point of the year, which means that it’s time to start planning your holiday campaigns, in order to maximize your efforts in the lead-up to the key spending season. And whil...
How to go viral on Twitter in 2023
GREG ISENBERG
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5 strategies that generate 20M/month of impressions for folks. Probably worth 30 seconds of your time: But first, disclosure: Not every tweet of yours needs to go viral. Sometimes I tweet knowing I’ll...
Who are brand Twitter trends for?
Link in Bio
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“Babe wake up the brand twitter accounts are being sooooo random.” The above tweet from Kelsey Weekman, Buzzfeed’s internet culture reporter, was referring to a specific trend but is basically evergre...