Web design

At least once a day, I see a startup’s website and think, “I have no idea what this company does.” If I am able to get a sense of what the company is building, many times I have no idea who they are b...

An effective landing page grips the visitor’s attention through copy and visuals. It imparts all the pertinent information about the brand’s service or product to the visitor and tells them, “Hey, you need this, you need us.” In short, ...

This a chicken and egg dilemma that goes way back! If you’re a website designer, a copywriter or a new startup founder, then you would’ve probably come across this conundrum. We all know how important...

The most important part of your page? Your "above the fold" (ATF) section is the part of your site that's immediately visible before scrolling. When visitors see this, they decide to either keep scrol...

Let's be real: pop-ups suck. I don't like them, you don't like them, and most importantly, customers don't like them. A 2016 study found that 50% of participants rate pop-ups as “very annoying." So wh...