Creating a landing page that convinces someone to buy is hard. Luckily, we've spent years observing some of the best product landing page examples and listed our favorites below.
A good landing page can make or break a product. If a visitor doesn’t find the information they need, if they are confused, frustrated, or put-off, you’ve lost a potential sale.
On the other hand, if you demonstrate your product’s unique advantages effectively, and deliver exactly the information the visitor is looking for, you’re halfway to another happy customer.
In this article, we’ll show you some of what we consider great product landing page examples. Some you may be familiar with already — others will be new to you. All of them (in our humble opinion) demonstrate their wares efficiently, effectively, and impressively.
But first — a key question.
What is a product landing page?
A product landing page is a web page that visitors first land on when they click a link to a particular product. They deliver the “first impressions” your visitors will have of that product, and should convey key information simply and clearly.
Here’s what we believe the best sites will contain:
- Attractive images of the product (or screenshots for SaaS).
- An indication of who the product is aimed at.
- Great, catchy copy.
- Good SEO, to bring more customers to the page organically.
- The key product features illustrated.
- An indication of price (or easily found links to pricing).
- Testimonials or reviews from happy customers.
- Links to more detailed specifications.
- An easy route to purchase.
Not all landing pages will capture everything on this wish-list on one page, but most of the above items will feature in our “best of” below.
For anyone tasked with creating one, there are plenty of landing page builders out there that can help you get a page up and running quickly. There's also a great article by Backlinko (that has been featured on our homepage before) on how to think about the landing page creation process.
Okay, let’s dive right in!
The best product landing page examples in 2022
Here are examples of product landing pages doing it right:
Two things immediately stand out for Recess. First there’s the lovely, restful, and appealing pastel color palette of the product shot, foregrounded at the top of the page. Then there’s the tagline: “We canned a feeling.”
The product shot and tagline perfectly complement one another and make it clear these drinks are aimed at those seeking relaxation and a break from the stresses of daily life. There’s a neat interactive element with the background colors changing as you move your cursor.
As you scroll down, the Recess USP (unique selling point) is clearly defined with attractive motion graphics — a range of soft drinks infused with hemp and other natural, bioactive ingredients.
The “shop” link is subtle but easily found at the top left of the page and there’s a floating discount code offer, in exchange for joining a mailing list. This doesn’t dominate — but remains firmly in place.
The extended product line is detailed further down the page and there are product reviews from leading outlets and another subtle “SHOP” CTA button at the bottom.
The copy is minimalistic but clear, extolling the virtues of the drinks, and more product information and prices appear when you click on a product — making it a great ecommerce website with a potential for high conversion rates.
2. Framer Sites
Framer is a new entrant into the competitive world of site-building products, and this is its explanatory landing page for their new feature, Framer Sites.
An autoplay video heads up the page (after a quick access link for those already sold). It’s a well-constructed and fast-moving demonstration of both the design interface and the type of sites Framer can build. It makes the process of web design about as exciting as it can be!
Simple headlines and compact copy then talk the viewer through Framer’s features and its unique proposition — a much simplified design workflow.
The graphics are simple, attractive and use animation effectively, such as the counter that indicates Framer’s competitive load time. The page does not attempt to overwhelm you with information, instead providing “Learn More” links to specific features.
At the bottom there are testimonials clipped from social media and a sample of webpages made by start-ups, evidently a key market for Framer.
Our only criticism would be the lack of transparency over pricing, which could be due to Framer adopting a “bespoke” pricing solution, where you complete a form in return for a quotation.
3. TALA mango snacks
[Full disclosure: this reviewer’s a huge mango addict, so bear this bias in mind!]
Mango is just one of four product offerings from the TALA dried fruit snack producer. Each product is given its own page and, usually, the price is offered upfront (possibly because this is a premium brand, so there’s no point pretending otherwise).
The health benefits of snacking on fruit are stressed with a large moving header: “Zero Added Sugar,” and further reinforced with a “list” of ingredients (just one: mango). Further nutritional facts are given in a direct and fun manner.
Tala are bold in contrasting their freeze-dried product to others which contain added sugar. This message is conveyed using bold graphics, alongside interactivity in the product selection animations at the bottom of the page. The boxes “wobble” as you scroll over them, and link to other unique product pages when you click.
It’s a bold and simple page for a straightforward product, and the site’s minimalist aesthetic perfectly complements the high-quality product packaging and message.
4. Memorisely’s UX/UI design bootcamp
Memorisely is an online learning platform running virtual classes in UX/UI design (app interface design). The difficulty in selling online courses in an increasingly competitive space, is that they can all look and sound the same.
Memorisely puts its uniqueness up front, by leading with the personality of its founder Zander, who is depicted at work on the right of the landing page. He’s also present in a useful pop-up VideoAsk box, introducing the Memorisely concept in 44 seconds and inviting viewers to schedule a Q&A session, should they want to know more.
The course landing page aims to build trust with students by containing a lot of information and social proof, which is to be expected for an educational product — users want to know what they’ll learn and what they’ll get for their money. Fortunately, the info-dump is structured with a brief synopsis up top, then a video demo of one of Memorisely’s video tutorial sessions, stressing the intimacy and inclusivity of the course.
The page then breaks down the course specifics — schedule, topics, and methodology. To help navigate, there’s a sticky menu on the left-hand side with a prominent “Enroll” button. There are more video demos, bios of the course teachers and both text and video customer testimonials from previous students.
5. Jasper AI
As a content writer, I should instinctively hate Jasper, an AI designed to write website copy for you, since “he” may one day put me out of a job! Nevertheless, I must admit, the Jasper landing page is impressive.
The headline is bold: “Meet Jasper: The Future of Writing” and neat animated and colorful graphics fill in subtitles summarizing use case examples: “Product Listings” and “SEO Copy” for instance. There’s an equally bold and zippy video clip explaining Jasper’s main features – “Hey, Jasper, write a paragraph about aliens in the tone of Joe Rogan” (Jasper then does).
To help personify Jasper, and perhaps take the sting from the stigma of getting an algorithm to write creative copy, there’s a cute robot avatar to represent Jasper (who appears to have changed his name from Jarvis).
For the still skeptical, there’s a grid of client logos (always a great technique) including publisher HarperCollins, IBM and Airbnb. There are loads of five-star testimonials and the “Sign Up Now” button never leaves the screen.
If one were to offer a small criticism, there’s no interactive demo, allowing visitors to suggest a topic and tone and receive a free paragraph in return. Now that would really impress!
6. BEHAVE Candy
Low-sugar candy might seem like a hard-sell – removing the vice from a product designed for naughty indulgence but BEHAVE tackle any such criticism of the USP head-on.
Not only is their logo the word BEHAVE struck-through (so, BEHAVE, really) but the page has an immediately confrontational color scheme — acid green, deep blue, and pink. There’s a bold and attractive photo of an Asian model with short blonde hair and tattoos, to help suggest a more inclusive demographic than middle-aged figure-watchers.
The bright color and pop-art model shots continue as you scroll, with the low calorie and sugar count specified but tasty-looking product shots of each variety given pride of place. The design style has a 1980s fanzine feel with pop-up social media links and a mailing list link offering free shipping on the first order.
Aimed at hip retailers and casually browsing snack fans alike, BEHAVE candy certainly stands out and may leave visitors salivating!
7. Miro's online whiteboard
Like many of these pages, Miro announce their product offering with a clear tagline: “the online whiteboard for easy collaboration”. Below that there’s the must-have of all SaaS products – a video demo. Miro keep it short, at 48 seconds, and they stress the collaborative aspect of the product, which differentiates it from PowerPoint and other presentation platforms.
There’s a grid beneath which gives thumbnail descriptions of key features of the product, and they copy avoids excessive hyperbole, unusual for SaaS products (sometimes it seems like every new creation threatens to “revolutionize the workplace”).
The design of the page echoes the design templates that Miro offers, and the page offers a free trial of selected templates to get the user started. A simple and obvious touch that too many landing pages neglect is that the main menu strip remains at the top of the screen as you scroll, so you can jump straight to the “resources” or “pricing” sections easily at any point.
Miro’s is a straightforward, no-nonsense approach that suits the efficiency-saving nature of its offering.
8. Apple’s MacBook Air
When you are one the world’s most successful tech giants, landing page expectations are high — and this one does not disappoint.
Mac users love the clever innovations that Apple keeps adding to their product line, so the MacBook Air landing page focuses primarily on these features. They use a combination of bold headings, well-crafted copy, beautiful and colorful illustrations. There are neat animations, such as the battery life heading filling up in green, emphasizing its capacity and environmental credentials.
There are links to more detailed descriptions for spec junkies and, unusually, footnotes clarifying some of the bolder claims, which promote transparency. The white text on black background is easy on the eyes too.
At the bottom of the page, there are links to finance options and business / education use cases and the main menu has only four items — “overview,” “why Mac,” “Tech Specs,” and “Buy Now.”
Buying laptops can unleash a blizzard of data and stats, so Apple wisely intersperse the key specs (CPU, storage, memory, battery life) with lots of visuals. The page very much sells the Apple ethos of anticipating users needs and overdelivering — making this an effective landing page that doesn't overwhelming the buyer.
Project management tool ClickUp leads with sales — a pop-up box offering to help you gain back one day per week in lost productivity, in return for an email address. It’s a bold gambit but the box can easily be removed, for those who need more convincing.
The page beneath features a lot of color and movement with GIFs demonstrating the platform’s screens, which begin to animate when you move your cursor over them.
Each screenshot emphasizes a different aspect of ClickUp — collaboration, customization, and task allocation. Then there’s a section that allows you to highlight a menu of features to reveal more information on each one – a nice alternative to endless scrolling.
A carousel of integrations follows and there’s an expanded menu for those seeking more in-depth information at the bottom of the page. In several more places, the email sign up box for the freemium version appears.
It’s a good balance of sales and information, without overcomplicating the presentation.
10. Allbirds’ Women’s Tree Dashers
Allbirds are a casual footwear and apparel brand big on sustainability and affordability. This female running shoe page appreciates the care and attention runners put into their footwear choices.
The product shots are thorough, including the shoes’ soles, their heel shape, and videos of the footwear in motion, a feature that emphasizes their comfort and minimalist styling. The page also stresses the large range of colors the shoes are available in, and a scroll down reveals pocket descriptions of each of the key product features — durability, support, and ergonomic design.
In design terms, the page makes great use of negative space with lots of white surrounding the product descriptions and testimonials which helpfully include which size and fit the reviewer bought.
You can order simply by selecting a color preference — available sizes are immediately displayed for the rarer combinations. There’s a full search form at the bottom of the page as well as complementary apparel suggestions.
A final shout our to the logo designer — Allbirds is written in a chic and classic customized font with a hint of Art Deco.
11. Ramp for Startups
When you are offering a wholly new product, particularly in FinTech, explaining the purpose of the product upfront is paramount. Ramp does that very clearly in its title tag: “Ramp for Startups” and its page header, which neatly describes the USP — a scalable corporate credit card with accompanying software aimed at startup founders.
Like Allbirds, this page uses a lot of negative space, with a subtle white and lime green color palette. A carousel of Startup client logos shows how many companies have already come on board without overdoing the sell — the logos are in grey on white.
Three headline benefits follow – the quick application process, scalability, and cashback functions of the card — then short summaries of other features, with “Learn More” buttons.
Highlighted testimonials are included, as well as links to in-house blog articles, an underused but often invaluable addition to landing pages, particularly to enhance SEO.
Ramp does a great job of explaining a new product simply, while offering multiple opportunities for further engagement (blog, free version sign-up and news of a conference that Ramp are attending in Miami).
Like many of the other landing pages here, Respona leads with a big and bold headline: “Link Building Made Easy”, in black and purple on a white background. The subtle color scheme continues throughout, with an airbrushed feel reducing some of the harshness from the white background.
Respona mix it up a little in terms of content flow — alternating between testimonials (with photos subtly reinforcing trustworthiness), animated product demos and feature capturing headlines. There’s an AI-powered chatbot on the bottom right of the screen but it doesn’t dominate.
Further splashes of color are added with four clear use cases near the page footer, followed by a large CTA box with “sign up” or “demo” buttons, in Respona’s signature purple. The banner menu is refreshingly sticky and simple, with just three options — “pricing,” “demo,” and “case studies.”
Sometimes less is more when you want your potential customers to ask questions — Respona’s page gives plenty of options to do so.
13. Webflow CMS
Like many of the other SaaS pages featured here, Webflow have an opening headline (although to be nit-picky, it’s not entirely grammatical) but win attention with their colorful animated montage of screenshots on the right-hand side of the page.
The content management system (CMS) also foregrounds a “Get started — it's free” button, a technique used by many tech platforms to offer freemium content with paid upgrades downstream.
Animated GIFs stand in place of embedded video demos, giving impressionistic examples of users managing content on their platform. These are offset by simple, bold headers and feature summaries.
There’s a section at the bottom for developers, which shifts to pale grey on black to help differentiate this content. A handy TOC menu helps you jump to a relevant section of the landing page while the banner menu offers plenty of resources and links.
Webflow is also a great tool to build landing pages with, we use it! They have some great landing page templates if you want to check them out.
14. Founderpath’s Valuations
For serial startup founders, it’s all about the valuation. Whether looking to raise seed capital, or exit on a high, founders need to know what their creation is really worth in the marketplace.
Founderpath’s Valuation product aims to do just that, as their landing page quickly makes clear. With a product that works largely behind the scenes, they wisely lead with success statistics — a grid of successful valuations with client logos, and a badge indicating that they were recently awarded “Product of the Day” by Product Hunt.
Product Demo stills are only incorporated halfway down the page, alongside key feature highlights. Founderpath then throw in a few valuation tips for free: “Do These Things to Break a $10 Million Valuation,” which is a real eye-grabber.
There’s another great freebie a little further down — a chance to download a full list of potential SaaS buyers, no doubt a lead generation tactic to get potential lead contact details. It’s a strategy which works, however, in lieu of a free demo.
Further free tips follow, turning this into something of a blog / landing page hybrid. Our favorite feature, however, is the “playable” demo screen where you can hit the space bar to expand information from a data set of clients.
With a Founder community and even a “book of the month” recommendation, Founderpath’s page is big on intrigue and engagement.
15. Plenaire Decompress
We’re back in the world of physical products now, with this facemask paste from the popular British skincare brand.
The Plenaire page utilizes a feature not commonly seen in landing pages — moving text. Headlines drop, slide, or expand while images do the same, making a great use of 3D space. There’s also a unique backdrop of drifting particles breaking up the white space.
Everything is in violet and white, reinforcing brand identity, and product pricing is upfront, a strategy which can work equally well for premium and budget products (we’re in the former category here). Contents are listed, reinforcing the soothing and natural product values.
There are also testimonials, which users are invited to add to the site (these can be upvoted or downgraded and there’s no doubt an algorithmic facility to prevent bad customer reviews being displayed).
At the bottom of the page, visitors are invited to follow on social media or receive a newsletter. Given how important word-of-mouth is to cosmetic sales, these engagement tactics are a great addition to a stylish page.
Consumer interest-free pay in instalments provider Klarna lead with a big, bold, colorful image of a customer dancing or celebrating. Uniquely, there’s also a Q-code, allowing a visitor to quickly download a mobile app version.
Top product deals from partners including Nike, H&M, and JD Sports follows, as well as big name stores and brands including ASOS, Calvin Klein and Levi’s. The strategy here is to reassure visitors that the product is trusted and favored by global brands.
Halfway down the page the product is finally explained — a mobile alternative to a credit card, which allows you to pay in installments, without adding interest. The principle is outlined in just 60 words, and then we’re back to what the visitor really wants — more brands and bargains.
At the bottom of the page, there’s a highlighted link for businesses to partner with Klarna, but this page is very much aimed at the shopper.
17. Pipe for Companies
Pipe’s page proves restful for this reviewer’s eyes with its white on black design and excellent use of negative space. Spashes of color enliven what could otherwise be a dry presentation.
Pipe is a credit provider for Saas and service-based companies offering monthly subscription models. After a series of headlines with attractive moving graphics and text, Pipe lets its users explain the product benefits via a carousel of testimonials (one niggle — it would be nice to slow this down.)
In essence, Pipe allows companies to trade on valuations based on the aggregated annual payments of subscribers, even when they pay monthly. And the fact that this financially illiterate reviewer understood their product’s USP is a testament to Pipe’s landing page!
The copy cleverly anticipates potential client questions, effectively reframing FAQs as product features. Use cases are offered in the banner menu, which remains accessible throughout browsing.
18. Hilma’s Gas & Bloat Relief
A product that could lend itself to humor is quickly removed of its sting with Hilma’s headline “Gas is Natural. The Solution Should be Too.” Above that on the page, Hilma opt for a concise combination of product image and summary. This gives visitors, who don’t want to think too hard about it, all the basic information they need to make a purchase.
The color scheme is soothing and classy — violet contrasts with leafy green, emphasizing the product’s natural ingredients. Hilma further reinforce their brand values with sections on their environmental and organic credentials, accompanied by interactive pop-ups which extol the virtues of fennel, caraway, and anise (for example).
There’s a strikingly orange box-out which lists artificial or non-beneficial additives which are NOT in the product, an unusual but standout feature. The page concludes with plenty of glowing testimonials and links to complementary Hilma products.
The result is a page which is both attractive and fully aligned with Hilma’s brand values.
19. Stripe Checkout
The online payment provider Stripe’s pre-built payment page is designed to simplify the process of online checkouts, and reduce abandoned shopping carts. A product that champions simplicity deserves a straightforward presentation. This landing page delivers simplicity and sophistication at once.
As visitors scroll down, the products USPs are outlined with short headlines and compact copy while on the right, the same animated graphic demonstrates how quickly and easily a customer can use their payment page. While remaining in place, this graphic changes to demonstrate different aspects of the product, from global language support to branding ability.
The now-familiar “dark background for developers” takes over in the bottom third of the page, with a section explaining how simply you can build API integrations for Stripe Checkout. Next there are sections for security and a full checklist of compliance and integration features.
It’s a thorough page, which conveys a lot of information appealingly, without cluttering its design.
20. Sandland Fall Asleep
Sandland plays a great trick at the top of its landing page, pairing a pack graphic with moving lettering which mimics a sleeper breathing. It's funny and unexpected and draws the eye.
As with many consumables, there’s a “quick buy” panel on the right-hand side, then more product information for those who prefer to browse before buying. It’s cleverly laid out in a colorful blog-style presentation with sections on USPs, the shortcomings of rival products and a smidgen of the science of sleep.
Text is kept concise and restful pastel shades dominate, alongside graphically portrayed bullet points (“zero side effects” and “two weeks to better sleep,” for instance). Sandland include an underused feature in the product sector — a table showing how Fall Asleep compares to alternative products for various criteria.
A stretchy, graphic ZZZZZ creates a nice symmetry at the bottom of the page, where testimonials dominate. Q&As complete the page, answering any lingering queries visitors might have.
What should be on a product landing page?
Let’s summarize what we believe are the essential (or desirable) components of a proper product landing page design. Ideally, it should contain:
- A header expressing the product’s USP and purpose
- Attractive visuals, including moving elements that don't harm user experience (web accessible videos or GIFs)
- Clear, concise page copy that speaks to your target audience
- Product testimonials
- Existing client logos (where available)
- Demos and "how it works" section (for SaaS products, especially)
- Engagement buttons (buy here, sign up, request a demo, follow us)
- A link to full product specifications
- FAQ section or a chat feature to ask questions
- Links to expanded information and blogs
- An easily navigated menu with as few tabs as possible
If your page can manage all the above (or even the majority) you’ll be head and shoulders above the competition.
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