Companies that increase their number of landing pages from 10 to 15 see a 55% increase in leads.
We read that in a HubSpot article. And it makes a lot of sense.
In the online marketplace, a landing page is your storefront — it’s the public face you present to visitors, worldwide. It’s no surprise, therefore, that SaaS providers have devised numerous tools to produce perfectly optimized, attractive landing pages. The best of them will keep visitors on your site and convert a high proportion into leads.
What should a landing page builder include?
A landing page tool is primarily designed for one-page sites that request an email address in exchange for access to free trials, eBooks, discount codes, newsletters or other incentives to engage with the brand.
This means that the list of essential components is relatively compact. The tool must have:
- A simple and intuitive app to build the site with.
- A range of customizable CTAs (calls to action) to generate leads.
- A package of design elements so you can create the perfect look.
- Marketing analytics tools to track visitors, clicks, time on page, sites of origin etc.
- The option to create a brand specific domain name.
- A dashboard which makes it easy to update your site quickly.
Landing page providers don't often design their builders to be complex or rich in features since the intention is to allow you to build a simple one-page site in 30 minutes or less.
Sure, you can learn HTML and code one yourself, or use a platform like Wix, Squarespace or WordPress, but the process will be more complex, expensive, and cumbersome.
What the specialist tools we describe below do best is simplify the process. Whether you only need one page to sell the service you’re offering or have a new product that deserves its own simple site, there should be something in this round-up for you.
11 best landing page builders for marketers
The following 11 apps are our pick of the best offerings on the market today. If you don’t have time to read the full piece, here are the key takeaways:
- Webflow and Elementor are the best budget options for small businesses.
- Builderall and Unbounce offer the best all-in-one lead conversion tools.
- Google Sites and Instapage will get you up and running in no time.
- Landingi and Thrive Architect are the best for integrating with WordPress.
Now let’s look at the top eleven landing page tools in a little more detail.
Webflow’s design interface is one of its best features — a simple drag-and-drop builder for images, textboxes, forms, and other elements. You can readily toggle between desktop and mobile formats (in landscape and portrait orientations).
Their CMS (Content Management System) allows content to be edited on the page, rather than via complicated dashboards, which should make it quick to update. Content can include dynamically embedded elements — everything from slideshows to music or video.
If you want the site to automatically update with content from a sister site, there’s support for that too, and developers can access the JSON underlying your CMS.
There’s a full set of ecommerce functions available too, including customizable email list integration, automated SEO elements and support for payment platforms including Stripe, Apple Pay, Google Pay and PayPal.
Webflow is really a full website builder to rival Squarespace and others, so it may take a while to navigate to what you need to create a straightforward landing page-based site. Whether it's a product landing page, a long-form sales landing page, or advertising landing page, you can build it all in Webflow. Once you get the hang of it, you realize that customization is at the heart of Webflow — it's everything you need.
They even have a Webflow Showcase where you can clone other Webflow designers' projects and templates. You can find a lot of free landing page templates in the Showcase.
You can use Webflow as s free landing page builder, but you’ll need a price plan to launch on a custom domain. Choose between a site-based plan (if you only have one or two landing pages to build) or a subscription model to work at scale.
Site plans range from $16 (without CMS) to $36 a month (all bells and whistles). If you add a checkout on your own domain, this will take the price up to $29 per month for up to 500 sales items or $212 for up to 3000.
An account-based plan gives you two trial projects on the free plan, up to 10 for $16 or unlimited projects for $35 monthly. You can also buy a team package so that multiple users can access the same dashboard for $35 per person.
- Intuitive and flexible CMS.
- Simple design interface and on-the-page editing.
- Fully embeddable content integration.
- Ecommerce options.
- Flexible pricing plans.
Best for: Editing on the fly and design flexibility.
Elementor is a plugin which integrates with WordPress to help you build an optimized landing page quickly and readily. This is both its strength and its weakness, depending on how you view WordPress.
On one hand, it’s a little annoying to require both a WordPress domain plus site hosting and an Elementor subscription on top. However, this does allow you to easily leverage all the fantastic tools and widgets on WordPress, as well as its huge database of templates, without having to get to grips with the sometimes-inscrutable dashboards that underlie the parent system.
Your landing page will follow a set formula, using Elementor's drag-and-drop editor, containing:
- A “top section” with an image, text, and a CTA button.
- A navigation menu.
- An About section.
- A “features” section, to create a product benefit list, accompanied by a large image.
- A gallery section which can incorporate social media icons and video.
- Form fields, to use to build your mailing list.
It’s a formula that works and Elementor provides a handy guide on its blog to walk you through the process.
The free plan will create a perfectly usable page, but you can also upgrade to a single pro site for just $49 a year or add more individual pages for up to $999 annually for an agency-level account with up to 1000 sites.
There’s an ecommerce version as well, with a group of curated widgets to help you create an attractive, optimized sales site in under an hour.
- Simple ready-made formatting.
- Ecommerce themes and integrations.
- 300 WordPress templates and over 90 widgets.
- More elements, including a search field, included in the Pro package.
Best for: Budget, without sacrificing functionality.
Boasting that you can create your landing page in five simple steps, Landingi positions itself as one of the easiest to use site creation apps around. The five steps are as follows:
- Choose from over 300 templates to use as a base.
- Adjust the template, adding content (your own or images from Landingi’s proprietorial collection of more than 5000 free assets.)
- Focus on the CTA form, which has its own specialized options.
- Edit the “thank you” page for those who join your mailing list.
- Publish, first on a test domain, then live to the world.
Landingi integrates with WordPress and you can add a unique domain too. There are a range of more advanced features, including a conversion funnel builder, a pop-up designer and A/B testing for campaigns.
One-click duplication is a neat feature if you need to create a range of similar landing pages, allowing you to create copies and then change only the elements you need to. As with most landing page sites, there is onsite support for Ecommerce too.
One unique feature that stands out is PageInsider, an AI-driven analytic tool for checking how well optimized your site is, in terms of SEO and user experience. This is a valuable tool adding great value to the Landingi package.
Pricing is more straightforward than other landing page builders, with three tiers — Create ($55 monthly), Automate ($79) and Agency ($149). However, it is partly based on unique visitors per month, so you may be subject to additional charges on lower tiers if your site proves unexpectedly successful.
- Straightforward and speedy page editing.
- Readily copyable pages for working at scale.
- Unique features like A/B testing and the PageInsider AI.
- Simple pricing in three tiers.
Best for: Page analytics and multiple site building.
4. Canvas, by Wishpond
Wishpond’s Canvas landing page builder comes highly praised by its users, one CEO even resorting to expletives to express his love of the product!
Like Webflow, Canvas features drag and drop functionality, making for speedy page creation. What renders it different from some of its competitors is Canvas’ focus on analytics tools, tracking views, lead conversions over time, et cetera.
You can even create Facebook and Google pixels to track visits from other sites and social media campaigns. Integrations are available for Salesforce, Mailchimp (email marketing tool), Zapier and others, making this a great tool for building a marketing-driven site where you can determine and demonstrate what does and doesn’t work.
Canvas is just one app in a suite of offerings from Wishpond, and their pricing strategy is dependent on exactly which features and integrations you want to use. Therefore, they recommend you schedule a brief chat with one of their salespeople to ensure you get the package that works best for you. A free trial version is available.
- Drag and drop design interface.
- Powerful analytical tools.
- Google and Facebook integration for third-party traffic tracking.
- Four campaign publishing options ranging from Facebook tabs to unique domains.
Best for: Creating trackable marketing campaigns.
5. Thrive Architect
Like Elementor, Thrive Architect integrates with WordPress to help you more easily build landing pages which benefit from the flexibility of the parent platform. It claims to be conversion-focused as well as fast and simple to use.
This combination of speed and transparency could be the best of both worlds for time poor entrepreneurs who want to test a new product or brand.
Thrive offers four design methods for new pages — theme-based, blank, header and footer and pre-built landing pages. The first and fourth options provide the quickest routes to a slick, usable page but the other options permit greater flexibility of design.
For a template-based approach, you set up the pre-set elements and then use the finished template as a basis for your other pages.
If you really are generating just a single landing page, it’s worth browsing Thrive Architect’s 300+ templates, which will save you significant time. Many of their templates come with pre-set content slots you can simply fill with whichever media you choose.
Each template is a suite of pages for all stages of the conversion funnel. Key design elements are included which can be customized, while retaining a slick, pre-formatted framing.
The Thrive approach would suit those without specialist design training or extensive landing page experience.
Pre-built conversion tools including testimonial carousels, countdown timers, lead generation forms and other tricks of the trade. These can be dropped into place to quickly create a site with high conversion rates and optimization.
Thrive Architect recognizes the resurgence of the importance of marketing blogs, with readymade elements for creating content that drives conversions.
Best of all, Thrive Architect is available to install on up to 25 sites for just $19 a month.
- Highly slick suites of pre-designed landing pages.
- Super-speedy and intuitive interface.
- A good range of slot-in conversion tools.
- Easy to use blog-creation elements.
Best for: Value and blogging
Not at all shy about trumpeting its achievements, Builderall describes its landing page creator as “the most complete and powerful digital marketing platform in the world!”
The hard sell continues with speed tests of their pages coming in at 99% and 92% efficiency (Pingdom score) for desktop and mobile versions (test performed on Builderall.com itself).
Unsurprisingly, Builderall is big on marketing automation and sales funnel creation, and has more than 20 pre-built sales funnels and marketing tools including “video sales letter”, “daily deal” and “Membership VIP” options. If sales are your primary focus, this could be a very worthwhile option.
Builderall’s huge library of plugins includes chatbot automation, browser notifications, email and SMS integration. Basically, any way you can imagine to reach your customers, Builderall have optimized it.
It’s probably true to say that Builderall’s sites aren’t quite as pretty or design-orientated as other options on this list but if its powerful conversion tools you’re looking for in your landing page design, then Builderall has them in spades.
There’s a $1 trial version, with the full suite coming in at $69.90 per month, which is surprisingly good value, given the 200+ uses Builderall can be put to.
This tool might be overkill if you just want to build a simple landing page to get your product into the public eye. However, for increasing sales and lead generation, Builderall might just live up to its hype.
- Innovative graphic funnel builder.
- Drag and drop Site builder with many features.
- Chatbot and SMS integrations.
- Unlimited email list marketing.
Best for: An all-in-one sales tool.
7. Google Sites
Surely nobody should be more expert in building SEO optimized sites than Google itself. You’ll need a Google account to make it work, but provided you have one, this would be a great way for cash-strapped entrepreneurs to try something out. From May 2021, Google Sites is absolutely free!
The app falls within the suite of tools offered in Google Docs and has been available since 2008, revamped in 2016.
As you might expect for a free app, it’s pretty basic, but it does integrate with Google Maps, Google Drive, and other proprietary apps (though not AdSense campaigns, oddly enough). You can also map your pages onto customized domains too.
Google’s landing page builder offers simplicity. If creating a straightforward proof of concept page is what you’re after, it will let you generate one in 15 minutes or less. It’s not wholly rudimentary, however, since you can use design elements including embedded video from YouTube and image carousels.
Given that it’s free, it would be churlish to expect too much from this Google landing page creator. There are only six themes and 27 fonts available, at time of writing. That said, if you need to get a placeholder page out fast, and for no money, there’s little to compete.
- Simplicity and Speed
- It’s Free!
- Google apps integrations.
Best for: The fastest and easiest free option available.
Carrd is also free (up to a point) and is tailormade for one-page sites, allowing you to focus your attention without hundreds of distracting extra features.
You can start with one of more than a hundred templates, or use a blank slate. Carrd specializes in clean, smart, and minimalistic designs, great for products which require a soft sell approach.
There are a dozen CTA templates, however, for when you’re ready to convert those chilled-out visitors into paying clients.
It’s free offering provides for up to three sites with full functionality, which could just blow that Google Sites option out of the water! However, you’ll have to upgrade to the $19 per month Pro version for a custom domain, forms, widgets, and Google Analytics integrations.
A free trial of all these additional options is available for seven days.
- Elegant, sophisticated templates.
- Google Analytics integration.
- Sectioned single landing pages that simulate multiple pages.
- A range of CTA forms and portfolio templates to build your site.
Best for: Elegant simplicity and a soft-sell approach.
Boasting over a million landing pages created using the platform, Instapage specializes in built-in collaboration, allowing your team to work together to update your pages.
Instablocks is one of their innovations for speeding up layout without sacrificing functionality. These are pre-designed page elements you can use across your site, or on several sites, which can be globally edited, meaning that changes happen instantaneously wherever the block is used.
For instance, say you want to change your font for a Contact Us segment only. Instapage can render this as a global change within the Contact Us block, meaning you miss nothing and save oodles of time.
Instapage has one of the largest design libraries in our selection — over 500 layouts categorized by industry and use case.
Instapage’s other big selling point is speed, featuring near-instantaneous page loading due to its proprietorial Thor Render Engine technology.
The only catch is price — for this speed, collaboration, and ease of use you pay a premium — $199 per month.
- Unique collaboration-based interface.
- Innovative block-based design.
- Huge template library.
- Extremely fast page rendering.
Best for: Speed, scalability and collaboration.
Another speed specialist is Leadpages, which boasts a 95% rating on Pingdom. There’s no limit on lead collection per subscription tier and there are several features to help you build a high converting landing page.
One such element is their built-in Conversion Guidance. This technology gives a prediction of how well your page will perform given the design elements you’ve incorporated, the fonts and colors you’ve employed, et cetera.
Like some of the other tools explored here, Leadpages has drag and drop functionality, including design elements and widgets.
The app supports A/B split testing so you can run effective campaigns and features a host of integrations, including Mailchimp, Google Analytics, Stripe and Calendly.
There are hundreds of pre-designed landing page templates, which you can order by popularity, use case or conversion rate.
Leadpages has a particularly good suite of eBooks, webinars, and blog articles to help you maximize the success of your marketing campaigns. Prices range from $27 a month for a single site to $59 for three or $259 for up to 50. You can try out any tier on a 14-day free trial basis.
- Filterable Landing Page Template Library.
- A/B Split Testing.
- Conversion Guidance to help you optimize your pages.
- A good range of integration with other marketing optimization and ecommerce tools.
Best for: Learning page creation and customer support.
If you want the ability to create almost any kind of marketing campaign you can think of, Unbounce might be the option for you. Integrating with over 1000 tools (including a built-in Zapier integration), Unbounce is great for creating campaigns that work.
One clever innovation is something called DTR (Dynamic Text Replacement). Imagine your product description includes “automobile” but your British customers are searching for “car”. With DTR your pages automatically swap in the word or phrase matching the specific search term your potential customer used. This simple trick boosts page relevance and SEO.
Unbounce also specializes in a range of clever pop-ups and sticky bars to help convert those browsers into buyers. Offers can be automated to occur when a user has been on a page for a particular time, or after visiting a set number of product pages.
This sophisticated approach to leveraging visitor behavior sets Unbounce apart. As its name suggests, Unbounce is all about keeping eyes on site.
It’s a clever suite of tools, particularly for SaaS providers and ecommerce sellers. Unbounce has a library of over 100 landing page templates and readymade designs for different types of marketing campaign.
A tool designed for large-scale use, Unbounce is priced from $80 per month for up to one domain and 20,000 visitors (500 conversions). Alternatively, select the Scale plan at $300 per month, providing 15 domains, 50,000 visitors and up to 3000 conversions.
For an unlimited account, talk to Unbounce directly about their Concierge plan.
- Huge library of customizable campaigns.
- A/B product testing.
- Clever pop-up and sticky bar tools.
- Dynamic Text Replacement to increase SEO.
Best for: SaaS sales and conversions.
Custom landing page creation with no-code
What all these no-code platforms have in common is that they allow you to create sophisticated, great-looking landing sites without any coding ability, using templates, drag-and-drop editors, and lots of helpful guidance. They help you reduce that learning curve, in other words.
You’re certain to find something in this rundown to help you create the slick landing page your business deserves.
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