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The 22 immutable laws of marketing: Violate them at your own risk! (Book notes)

Si Quan Ong
|
Growth
In their own words: Al Ries & Jack Trout are probably the world’s best-known marketing strategists. Along with Jack Trout, Ries is credited with coining the term “positioning”, as related to the field of marketing. If there are laws of t...
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