Email Marketing Lead

Job commitment icon
Full time
Location icon
Email marketing
$135,000 - $182,600

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises. We are a global team, the majority of which is located in the United States.

What you’ll do

In this role, you will uplevel the email experience for Stripe users. You will drive revenue through the email channel while ensuring every email is engaging, relevant, and compels action. You will work across teams to curate the user journey for frequency, timing, and accuracy.


  • Be accountable for revenue contribution of the email marketing channel
  • Partner with the Marketing Analytics team to set and measure against targets for the email marketing channel and to develop performance insights
  • Partner with engineering teams to build tools to scale curation and governance of the email user journey for frequency, timing, and accuracy
  • Create an email center of excellence: Advise marketers globally on campaign strategies and tactics most likely to generate the intended outcomes while providing memorable user experiences
  • Partner with the User Experience Research team to generate ongoing insights about how users perceive email from Stripe and ways to continuously improve
  • Partner with the Design and Content teams to develop and maintain an email design system, templates and components, and email best practices
  • Drive email governance across Stripe to ensure every email from Stripe is relevant and compelling

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

  • 7+ years of experience in a marketing role including email
  • 3+ years of experience in technology industry marketing
  • 3+ years of experience analyzing and taking action on the performance of email marketing campaigns
  • 3+ years of experience writing email marketing briefs
  • 5+ years of experience leading complex, cross-functional projects

Preferred qualifications

  • 3+ years of experience in Fintech or B2B Software industries
  • 3+ years of experience in driving revenue through self-serve and sales funnel motions
  • 3+ years experience working as an email expert in a cross-functional growth team
  • 3+ years of experience designing experiments as part of a marketing role
  • 3+ years of experience in email as part of a B2B demand generation team
  • Experience contributing to an email design system
  • Author of marketing industry content demonstrating subject matter expertise and the ability to write consistently

Pay and benefits

The annual US base salary range for this role is $135,000 - $182,600. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

Office locations

Chicago, or Toronto

Remote locations

Remote in Canada, or United States



Job type

Full time

Posted on:
June 23, 2023

Keep up with marketing trends

Get the weekly newsletter keeping thousands of marketers in the loop.

Unsubscribe anytime. No hard feelings.
Loved by marketers at
"My favorite marketing newsletter I’m subscribed to.”
Image of Faith Storey
Faith Storey, SaaS Marketer
More email marketing jobs