We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters? SEO teams have built dashboards around a shared set of familiar metrics for o...

On an otherwise dull train journey home last week, I watched one of the most exciting product launch videos I’ve seen during my time working in tech. I can’t remember the last time I was so inspired -...

I hate the use of C-words in marketing: Culture, Community, and Cult. Because it’s getting harder and harder to define why people buy brands. The research tells us most buyers are irrational, and the ...

In this conversation, I sit down with Julius — a marketer, copywriter, and sales expert with $17M+ in revenue attributed to his strategies — to break down what actually drives results in today’s marke...

YouTube contributed $55 billion to America’s GDP in 2024, while supporting the equivalent of 490,000 full-time jobs in the U.S. That’s according to the latest Oxford Economics Impact Report, which loo...